FeedMender/Common errors
Common rejections
Common Merchant Center errors
The error messages merchants actually search for, one page each: what Google requires, what happens when the requirement is not met, how to fix it by hand, and which of our checks find it. Every page follows the same order, and every claimed check is read from the scanner's own registry.
By error message
The specific errors
- Limited performance due to missing value: GTIN Missing GTIN
- Invalid value [gtin] Invalid GTIN
- Unsupported value: reserved or restricted [gtin] Restricted GTIN
- Incorrect value [identifier_exists] identifier_exists
- Image too small [image_link] Image too small
- Invalid image [image_link] Invalid image
- Generic image [image_link] Generic image
- Invalid value [availability] Invalid availability
- Invalid price [price] Invalid price
- Invalid value [sale_price] Sale price
- Missing value: color / size / gender / age group Apparel attributes
- Excessive capitalization [title] Capitalization
- Promotional text in the title Promotional title
- Missing value [description] Description
- Encoding problem in attribute Encoding
- Invalid or missing required attribute: id Invalid id
- Missing value [shipping] Shipping
- Missing or invalid data [condition] Condition
- Expiring items Expiring items
- item_group_id errors item_group_id
More specific errors
More Merchant Center errors, one term each
One page per error message Merchant Center shows, beyond the headline rejections above: the page heading is the issue title Google uses, and each page ends with the checks from our own registry that find it. A couple gather a family of closely related issues under one heading. Attributes Google does not surface as a named product issue are not listed here.
- Invalid product category Invalid product category
- Incorrect product page URL Incorrect product page URL
- Mismatched domains Mismatched domains
- Invalid value: color [color] Invalid value: color
- Incorrect value [size] Incorrect value [size]
- Invalid MPN Invalid MPN
- Invalid brand value Invalid brand value
- Invalid measure [unit_pricing_base_measure] Invalid measure
- Shipping weight value too high Shipping weight too high
- Missing or oversized shipping dimensions Shipping dimensions
- Missing value: cutoff time Missing cutoff time
- Invalid return window: return policy label [return_policy_label] Invalid return window
- Multiple restocking fees Multiple restocking fees
- Missing return shipping fee Missing return shipping fee
- Invalid returns policy URL Invalid returns policy URL
- Conflicting returns values Conflicting returns values
- Duplicate return policy combinations Duplicate return combinations
- Too many values entered for subscription cost Too many subscription values
- Too many additional image links Too many additional images
- Video not processed Video not processed
- Missing certification value Missing certification value
- Invalid certification value Invalid certification value
- Deprecated energy efficient attributes Deprecated energy attributes
- Potential inaccurate value: multipack [multipack] Inaccurate multipack
By area
The four field guides
Broader pages covering a whole attribute family, including the faults that do not carry a famous error message.
- Price and currencyfield guide
- Identifiers: GTIN, brand and MPNfield guide
- Imagesfield guide
- robots.txt and AdsBotfield guide
What is not here
Errors no file can prove
Some frequent rejections cannot be found by reading a feed, and pretending otherwise would be selling you a scan that cannot deliver. Mismatched value (page crawl) compares your feed against your live pages, which takes a crawl of your shop. Policy verdicts are Google's judgement, not a property of the data. US tax settings live in the account. The boundary is documented in full at what we don't check.
The quicker way
Or check all of it at once
Every error on this page is something the scan finds in one pass, across the whole catalogue. The scan to identify errors is free and shows every finding before you pay anything. You only pay for the fix.