Invalid price [price]

What Google requires

A parseable number with an unambiguous currency

A price is a positive number with a dot as decimal separator plus an ISO 4217 currency code, 119.95 EUR, either in the value or through the feed's currency setting. Comma decimals, thousands separators, currency symbols instead of codes, and free-text like on request all fail to parse. Zero is not a price: a product you cannot buy for the stated amount cannot be advertised at it.

What happens if you do not

Every affected product is refused

Price is required and load-bearing, so an unparseable one blocks the product. The comma decimal is the classic European case: an export writes 119,95 the way the shop displays it, and the entire feed fails at once. A wrong or missing currency is quieter and worse: 119.95 read as the wrong currency reprices the product rather than refusing it.

How to fix it by hand

A rule, never a pinned value

• In Merchant Center, add an attribute rule on price that replaces the comma with a dot and appends your currency code.
• A rule runs against whatever tonight's feed says, so it survives every sync and every price change. Writing 119.95 EUR into any correction file would freeze the price we happened to see, and your next sale would serve the old number.
• Products with price zero need a real price in the shop itself; no rule can invent one.

Which of our checks apply

6 checks apply, read from the scanner's registry

Price and stock are the two fields the fix deliberately never pins to a value: the report hands you the rule instead, because a rule stays correct after your next price change.

• price_formatblocks
• price_missingblocks
• price_unparseableblocks
• price_zeroblocks
• price_currency_invalidblocks
• loyalty_price_in_price_fieldat risk

The quicker way

Let the scan find them

The scan parses every price the way Google will and gives you the exact replace-and-append rule for your feed's own notation. The scan to identify errors is free and shows every finding before you pay anything. You only pay for the fix.

Scan your feed